Unforgettable Memory free essay sample

Talking about future, the modernization is always a hot issue for people all over the world. As a result, a lot of people have a comfortable life, no cares, no worrying, just be successful while others are conversely in an awful life. So what makes that differences is the past, the past could make people’s future better or vice versal. Then I would like to tell you a story that changed my life, which is unforgettable. When I was in grade fourth, being a class master in my school and passing the examination for students to take part in a special extra class made me very proud. My family was happy, too and they even offered me everything I wanted. My life seemed to be the best, nothing was important, no pressure and no worrying. But then, it’s worse and even worse than I had expected, that I got an eight mark for the first semester Math exam. We will write a custom essay sample on Unforgettable Memory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I realized that I couldn’t catch up with the special class anymore because I didn’t have the basic knowledge in Math subjects, due to the time which I had spent on playing and priding myself on some rubbish things. I was worried, even scared of going to school and facing my teacher, who had a lot of expectation in her class master. I didn’t even know how to fix my problem, math became the least subject I liked. When my mother discovered that fact, she was totally disappointed, but she didn’t fancy quarreling me, which made my soul hurt even more that she was sad. â€Å"If only she could punish me† – I thought. Then one day, I controlled myself and forced myself to be, again, a hard-working student. Despite my spirit at that time, I didn’t know how to study effectively that my marks weren’t acceptable for an excellent student. And I knew that, I just didn’t want to find anyone to help because of my arrogance. â€Å"No, I can do it† – I stupidly calmed myself. And of course I failed, I couldn’t force myself to study anymore. I gave up. And you guess what? That year I was still an excellent student resulted from a full mark Math examination, which was what I managed to get after having received my teacher’s help.

Movie analysis to amistad essays

Movie analysis to amistad essays Were these characters alive. Were these tortured souls real. Yes, the characters in this movie are alive. These people were so real that it hurt to watch. Their suffering, their pain, and the fight to be free. These characters were alive in 1839 and are still alive today. We still hear of their tortured souls and lives. We hear of their struggle to be free and to be able to run through the wild once again. The president was real, the lawyer was real and all of those who were with and against them were real. Many sources confirm their existence so, we cant deny their existence in history. Cinque was the main character in this movie. And yes he was portrayed accurately. They showed his story ,his strength, and his weakness. They showed his will to succeed in his struggle to be free. His will to be free allowed him to learn freedom and what racism was. Cinque fought for his freedom and the freedom of his people in every way possible. Cinque was a man that was very strong. strong like a lion, like it is said in the movie. We can tell that cinque was portrayed accurately by history sources. The wars and conflicts in this movie were accurate. Many conflicts occurred in this movie . And these conflicts were occurred accurately. For example, the fight to free the slaves that were on La Amistad. Also another conflict is presidents John Quincy Adams struggle to do what is right toward the slaves. Another conflict that was accurate was the conflict between Spain and the united states. The conflict was about the slaves of La Amistad and how they should have been given to Spain, because they were on a Spanish ship. We know that these events are true because our history books tell us. Amistad was a strong film because of its dramatic plot and heroic characters. The characters were fighting for their freedom which they believed strongly in. Cinque did not subside to his betraying people and stood by his beliefs against all odds. Another ...

Dantes Divine Comedy and Chaucers Canterbury Tales

Dantes Divine Comedy and Chaucers Canterbury Tales English literature is one of the most fascinating and interesting types of literature in the whole world. Lots of foreign masterpieces are translated into English in order to provide people with opportunities to enjoy these works in the international language. This is why world literature, including African, Asian, European, and American works, is usually presented in English. Advertising We will write a custom essay sample on Dante’s Divine Comedy and Chaucer’s Canterbury Tales specifically for you for only $16.05 $11/page Learn More Authors from different times and cultures add something new and unforgettable to the literature world and deserve to be analyzed during the literature classes. Dante Alighieri is considered to be one of the most famous Florentine poets. His Divine Comedy, created in 1308, impresses plenty of readers even now. Numerous writers used his style of writing after his death, and one of such followers was Geoffrey Chauce r, an English poet, famous by The Canterbury Tales. Dante’s Divine Comedy and Chaucer’s Canterbury Tales have lots in common: the authors preferred to write about their journeys and describe people they met there, liked to put themselves into their works as integral parts of the plot’s development, and chose one and the same vernacular writing style for most of their works. Dante Alighieri and Geoffrey Chaucer are probably the two most famous and greatest writers of the European Middle Ages. â€Å"Both Dante and Chaucer were active in affairs of their times.† (Hetherington 179) Because of their occupations and abilities to travel and meet new people, they had wonderful opportunities to use their life experiences in their works. For example, Chaucer’s Canterbury Tales tell about a group of people, which try to find something to do during their travelling. â€Å"I had so talked with each of that presently/ I was a member of their company/ And promi sed to rise early the next day/ To start, as I shall show, upon our way.† (Lawall 1702) Dante’s Divine Comedy is about another kind of travelling, the travel to Hell, Purgatory, and Heaven. The major idea of both these stories is that people may change their preferences and styles of life during their travelling. New people, new places, and new emotions – this is what so important for humans in order to change their lives. It does not matter whether these lives are improved or completely destroyed. Here, the major point is the factor of change, and this is the only thing that matters something. Someone may say that writing styles of Dante and Chaucer are quite different. Well, of course, every author presents his/her own vision of details. Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, no one will argue that vernacular style is the thing that is inherent to both of them. With the help of such language, Dante and Chaucer made their works more comprehensible to the public and reflected their ideas in everyday traditional speech. They both were connected to the economic sphere of life of their countries. This is why money and language may be considered as the major analogues in their works. â€Å"The crowds, the countless, different mutilations/ had stunned my eyes and left them so confused/ they wanted to keep looking and to weep.† (Dante and Musa 335) Another point in these both stories is authors’ involvement into the development of the events in the story. Dante did not afraid to present himself as one of the characters in The Divine Comedy. The character of Dante speaks to several characters, who present him their own stories. He analyzes, evaluates, and makes necessary conclusions. He is not stupid and has a lot in mind that will help to change this world. â€Å"I saw it, I’m sure, and I seem to s ee it still/ a body with no head that moved along/ moving no differently from all the rest.† (Dante and Musa 329) Chaucer, in his turn, is a kind of guide to the world of his stories. He introduces each character and describes him/her from his own perspective: â€Å"I told him his opinion made me glad/ Why should he study always and go mad/ mewed in his cell with only a book for neighbor?† (Chaucer and Morrison 58) However, the reader still feels the participation of the authors in both these stories. Such author’s involvement make an writer a bit closer to the reader, so that the reader can comprehend what actually Dante or Chaucer wanted to say. There are â€Å"no one doubts that Chaucer read Dante’s Commedia.† (Taylor 1) It does not mean that Chaucer had no ideas to create something his own. The major idea is his vision of the story, his desire to be a bit closer to his teacher, Dante. Not every writer is able to create something like The Divine Comedy, and Chaucer made a magnificent attempt and created a wonderful story, in Dante’s style with variety of personal ideas and standpoints. Writing about personal travels, using the vernacular writing style and personal participation in the events of the story – this is what unites Dante’s Divine Comedy and Chaucer’s Canterbury Tales and makes both of them really great masterpieces in the literature of the Middle Ages.Advertising We will write a custom essay sample on Dante’s Divine Comedy and Chaucer’s Canterbury Tales specifically for you for only $16.05 $11/page Learn More Chaucer, Geoffrey and Morrison, Theodore. The Portable Chaucer: Revised Edition. New York: Penguin, 1977. Dante, Alighieri and Musa, Mark. The Divine Comedy: Inferno. New York: Penguin Classics, 2003. Hetherington, Norriss, S. Cosmology: Historical, Literary, Philosophical, Religious, and Scientific Perspectives. Taylor Francis, 1993. Law all, Sarah. The Norton Anthology of Western Literature. New York: Norton, 2006. Taylor, Karla. Chaucer Reads â€Å"The Divine Comedy.† Stanford University Press, 1989.

Chemistry Abbreviations Starting With Letters U and V

Chemistry Abbreviations Starting With Letters U and V Chemistry abbreviations and acronyms are common in all fields of science. This collection offers common abbreviations and acronyms beginning with the letters U and V used in chemistry and chemical engineering. Chemistry Abbreviations Starting With U U - Internal EnergyU - UndetectableU - UraniumUAFM - Uranyl Acetate Fluorescence MethodUCK - Universal Chemical KeyUHF - Ultra High FrequencyUG - Undisturbed Gas UHC - Unburned HydroCarbonsUHMW - Ultra High Molecular WeightUHP - Ultra High PressureUHP - Ultra High PurityUHT - Ultra High TemperatureUHV - Ultra High VacuumULG - Universal Liquid GasULO - Ultra Low OxygenULOQ - Upper Limit Of QuantitationULS - Ultra Low SulfurULT - Ultra Low TemperatureUNK - UNKnownUPW - Ultra Pure WaterUQY - Ultimate Quality and YieldUUD - UnUnDuium (Element 112, now Cn)UUH - UnUnHexium (Element 116)UUP - UnUnPentium (Element 115)UUQ - UnUnQuadium (Element 114)UUS - UnUnSeptium (Element 117)UUO - UnUnOctium (Element 118)UUU - UnUnUnium (Element 111, now Rg)UV - UltraVioletUVA - UltraViolet band AUV-A - UltravViolet band AUVB - UltraViolet band BUV-B - UltraViolet band BUVF - UtraViolet FilterUVL - UltraViolet LampUVR - UltraViolet ReactiveUXS - Glucuronic Acid DeCarboxylaseUYQ - Uranium Yield Quantity Chemistry Abbreviations Starting With V V - VacuumV - VanadiumV - VoltVA - Volume AnalyzerVA - Nitrogen groupVAC - VacuumVAC - Vacuum Assisted ClosureVB - Vacuum BreakVB - Valence BandVBJ - Vacuum Bell JarVBT - Valence Bond TheoryVC - Viscous CoupledVC - Vapor CloudVCE - Vapor Cloud ExplosionVC - Vinyl ChlorideVCM - Vinyl Chloride MonomerVd - Volume distributionVDB - VanDyke Brown testVDF - Van der Waals forceVDW - Van der Waals radiusVEQ - EQuilibrium VolumeVEQ - EQuivalence point VolumeVFn - Vertical Face number (n is a number)VH - Vapor HazardVHH - Volatile Halogenated HydrocarbonVHI - Vapor Hazard IndexVHN - Vickers Hardness NumberVHP - Vaporized Hydrogen PeroxideVHP - Very High PressureVHT - Very High TemperatureVHY - Very High YieldVI - Viscosity IndexVLD - Vacuum Leak DetectorVLE - Vapor Liquid EquilibriumVMD - Visual Molecular DynamicsVO - Vacuum OvenVOA - Volatile Organic AnalysisVOC - Volatile Organic CompoundVOL - VolumeVP - Vapor PointVP - Vapor PressureVPE - Virtual Potential EnergyVR - Very RapidVS - Very Sat uratedVS - Volatile SolidVSC - Volatile Sulfur CompoundVSS - Volatile Suspended SolidVTC - Variable Temperature CutoffVTP - Volume, Temperature, PressureVU - Volume UnitsVV - Vacuum VesselVV - Valence-ValenceVW - Varies Widely

Relative or friend Essay Example | Topics and Well Written Essays - 1000 words

Relative or friend - Essay Example I have one brother and two sisters in my family. Both of my parents belong to working class. My father is a lawyer and my mother is a doctor. I am the eldest among my siblings. In my very early years of life, when I was the only child of my parents, I was given a lot of attention. My parents focused their complete attention on me which made me feel special. I remember my cousin would tell me whenever we met that his brother fought with him over petty matters, and did not share his toys with him. That made me feel sorry for him, yet I was happy that I had no one to share my toys with. I agree that I sound quite selfish but that was a matter of the past when I was only four years of age. I think quite differently about my siblings now, as I am grown up! When I was four years old, one fine morning my mom and dad brought a baby with them and told me that he was my brother. I was surprised at this shocking yet exciting discovery. It was a moment of both pleasure and displeasure for me. I had mixed feelings towards my younger brother, Jonny. I envied him as my mother took him into her lap and my father sang him nursery rhymes. I watched him grow up. As more time passed, I realized Jonny had made a big impact upon my personal relationship with mom and dad. With Jonny to take care of, mom and dad would not give me half as much time as they used to give me when I was their only child. I should not say they intentionally did it. May be it is just as difficult for all parents to balance their attention between all of their children. May be parents just do as they feel is required. Perhaps mom and dad thought I was sufficiently grown up to take care of things and understand matters while Jonny required more attention. Anyway, I was disturbed by this change. It felt quite unpleasant. I was in the kindergarten and had started to go to school while Jonny would stay at home. Mom and dad did explain to me that he was younger, so he had to be at home and that I was old enough to go to school, but their explanation hardly ever convinced me. However, soon after I started to go to school, I found studies quite interesting. May be that was a means of escape from the tensions arising from my lost status at home or perhaps, studies were really quite interesting, but I loved my education anyway. Time passed away and I approached grade 4. It was also Jonny’s second year in school. He was not quite good in studies and mom and dad had had a tough time making him study. I remember in grade 4, I read a chapter in my course book that explained to me my responsibilities towards Jonny as an elder brother. It was a very thought provoking and eye opening chapter for me and I learnt some great lessons from that. Having read the chapter, I realized that I was not fulfilling even half of my duties as an elder brother. I had never helped Jonny in his studies. Somehow, in my subconscious, I knew that if I took slight interest in teaching Jonny, he would come on the right track. That day, I decided I would change my attitude towards Jonny. I decided to fulfill my duties as an elder brother. I can not exactly tell whether it was a way to get back mom and dad’s attention that I was so longing for, but I became a loving and responsible elder brother. I helped Jonny learn nursery rhymes. I taught him how to write alphabets, how to pronounce them, how to link alphabets so

Talent from Business Point of View Essay Example | Topics and Well Written Essays - 750 words

Talent from Business Point of View - Essay Example Talent from Business Point of View Global business environment has become highly competitive. Several leading organizations believe that talented and skilled employees are the major business growth drivers. Leading organizations are trying to employ talented employees in order to attain expected business outcome. Moreover the organizations are trying to retain effective and skilled employees to secure market share. Several manufacturing firms try to hire talented and skilled production manager to enhance their production facility. In terms of technology industry or FMCG industry, the organizations try to make effective relationship with talented supply chain leaders to enhance their logistics and supply chain activities. It is quite true that skilled and talented supply chain leaders can help an organization to meet the market demand. On the other hand, talented employees can take their job responsibilities quite significantly comparing to the normal skilled and talented employees. Effective talented workforce can bri ng significant pace in the business operation of an organization. In addition, recruitment and selection of talented employees can ease the training and development process. This aspect can reduce the business operation cost and time. It can be stated that talented and skilled workforce can help an organization to maximize revenue and profit. A talented individual has the special ability or power in several specific fields. A good and effective public speaker has the talent to motivate other individuals through his or her speech or speaking power. ... My talent is that I can judge an individual through my sheer judgment ability or observing power. I can judge several strangers or unknown individuals through their attitudes, personalities, way of talking and behavior. My talent makes me stronger to evaluate a person. It can help me in my personal and professional career. Talent is a significant ability or skill that can differentiate a person from other associated individuals. I have the desire and aim to enter in human resource development field. My talent will help me to support my job role and responsibility. My talent and skill will help to judge a person during the recruitment process. This process will help the organization to judge the effectiveness of the applicant. Moreover, it is quite true that my observing power can help my future organization to retain effective and skilled workforce. Talent Pipeline Talent pipeline is a significant and innovative recruitment solution in this modern competitive business environment. It helps to provide direct access to an enduring pipeline of well managed, quality assessed and pre screened talent in order to secure an organization’s talent bank. Once an organization decides its future hiring demand and needs, the organization has to develop future valuable pipeline model or channel to develop viable candidate pool. Important Element in Talent Pipeline There are five elements in a talent pipeline model. These are strategic about talent, developing channel, focusing on diversity, making connections and developing organization-wide effort. Being strategic about talent helps the leaders or the managers to undertake a strategic approach to hire effective employees. Developing channel will help to

UNIT 2 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words

UNIT 2 DISCUSSION BOARD - Essay Example er, as developed economies started to move towards perfect markets with stricter regulations like corporate governance and SOX, Investors started to pull out their capital towards countries which provide highest returns. The capital flight towards emerging markets and less developed countries is the part of the same phenomenon as capital is flowing towards those countries because with the passage of time, they not only have been able to develop their physical infrastructure and put in favorable environment in order to attract the foreign capital in the country. Less developed and emerging markets provide tax incentives, favorable terms to the foreign investors, and higher returns in terms of capital and money market instruments especially higher stock market returns. Probably the most important reason why capital is flowing from developed countries to less developed and emerging markets is the ease with which the investors can pull back their investments. Strict anti-money laundering laws have made it more inflexible for the genuine investors to move their capital at will within developed world therefore investors are now shifting their investments to less develop and emerging markets. Finally, the capital flight towards the less developed and emerging markets is taking place because governments of those countries are executing liberal monetary as well as fiscal policies raising the prospects of their country to be more lucrative and attractive to the foreign investors to bring in their capital and in due course improve upon their economies on more solid footings. â€Å"Emerging markets are countries that are restructuring their economies along market-oriented lines and offer a wealth of opportunities in trade, technology transfers, and foreign direct investment.† (Li, 2008) Whereas less developed economies are those economies which show lowest indictors on the various scales developed by many international bodies specially United Nations. Though they may be

RESPOND Article Example | Topics and Well Written Essays - 250 words

RESPOND - Article Example Online students should not be underprivileged in terms of social learning since they are not able to attend campus. Their access must not just be access to content; instead it should imply access to a rich learning environment that offers a chance for connectedness and interaction (Daniel Palacios-Marquà ©s, 2012). Additionally, numerous office workers are more familiar with different virtual communication tools accessible from instant messaging to e-mail to social networks. However, as training courses also move online, they incline to the loose majority of the cooperative constituents that has resulted in these new technologies to be operational in other fields. The biggest task as seen by the instructors is keeping members engaged. To make operational online participation, instructors should apply four approaches that address the proper use of technology to carry out online instructor-directed learning, participant engagement, enabling of fruitful brainstorming gatherings and team collaboration, and session design so as to achieve good results (Young, 2009). Furthermore, Asynchronous learning is a learner-centered teaching technique that applies online learning means to enable information distribution outside the constrictions of place and time amongst a network of individuals. It highlights the significance of peer-to-peer interactions. Resources of online learning that back up asynchronous learning comprise of blogs, wikis, email, online discussion boards, among others. Additionally, course management systems have been formed to back up interaction online, allowing students to organize discussions, reply to and post messages, among others (Jane E. Brindley,

Classroom Comparison Essay Example | Topics and Well Written Essays - 250 words

Classroom Comparison - Essay Example Also, there are many ways in which both classrooms are different. In American classrooms, individuality is encouraged and the students participate freely in the classroom. This is very different from the classroom from my childhood, where conformity was expected. Another difference is that there is not very much homework in American classrooms. The classroom from my childhood had lots of homework and every student was expected to complete it. I feel that I learn best in American classrooms because I can freely ask questions of the teacher. In the classroom from my childhood, if I did not understand something then there was no way of finding out about it. I would also say that the well-being of the student is first and foremost in American classrooms. I feel that school should be focused on the students because they need it for a future career. The classroom from my childhood included a lot of respect for the teacher and students were expected to be

Different Ways of Talking Essay Example for Free

Different Ways of Talking Essay What causes air pollution? What effects does air pollution have on the human body? Air pollution in the 21st century is becoming more and more serious in the world. This is especially an important problem to us of what effects does air pollution have on our healthy. This essay will explain what causes air pollution and outline the effects of air pollution on the human body. There are several factors that cause air pollution. The first factor is Ozone. As a report, Ozone forms as a product of solar energy and photochemical reactions of pollutants. It is easy that the highest concentrations of ozone in the atmosphere occur when sunlight is the highest temperature (Kleinman, 2000). In our daily life, vehicle exhaust, industrial emissions, gasoline vapours are some of the most important sources of ozone (Air pollution, 2010). The second factor is Airborne Particles. It is from combustion sources, such as power plants and automobile (Kleinman, 2000). The mainly of airborne particle is from motor vehicles, wood burning heaters and industry (Air pollution, 2010). The third factor is Carbon Monoxide. Carbon Monoxide is from fuel combustion in industrial processes, Vehicle exhaust contributes most carbon monoxide emissions in our city (Air pollution, 2010). It also has some natural sources, such as bush fires, carbon monoxide levels typically are highest during cold weather, because cold temperatures make the less fires and make that pollutants close to the ground(Air pollution, 2010).In brief, the reason of air pollution is from our daily life, it is Ozone, Airborne Particles, Carbon Monoxide and other natural sources. On the other side, there are two effects of air pollution on the human body. One effect is the respiratory system. Air pollution can make the lung disease, such as chronic obstructive pulmonary disease, emphysema, chronic bronchitis. According to a report: People who living in community with high particle may have suppressed lung growth, moved into a city more clear, lung growth returned to normal rate(Air pollution, 2010). People who breathe in much carbon monoxide can cause the carbon monoxide poisoning (Kleinman, 2000). Another one effect is the cardiovascular system. For example, heart  disease, such as chest pain for discomfort, partially blocked arteries (Air pollution,2010). As a report, Carbon monoxide enters the bloodstream through the lung and binds to haemoglobin, the substance in blood that carries oxygen to cells. So carbon monoxide reduces the amount of oxygen reach the bodys organs and tissues (Air pollution, 2010). Air pollution also have other effects such as wheezing, coughing, chest pain, dry throat, headache and increased fatigue. To sum up, air pollution have effects on our respiratory system and cardiovascular system. To conclusion, there have three conditions cause air pollution, for example, Ozone, Airborne Particles and Carbon Monoxide. Air pollution can cause the respiratory system problems and cardiovascular system problems on human body, such as lung disease, carbon monoxide poisoning and heart disease. However, people should change their diet, keep the city more green. Everyone can be able to be affected by air pollution when pollutants have the higher concentrations. A serious problem is finding the way how to deal with Ozone, Airborne Particles and Carbon Monoxide. And control the hurt from air pollution. Reference Lists Air pollution, n.d., NSW Health, NSW Department of Health, Viewed 27th August 2010 http://www.health.nsw.gov.au/PublicHealth/environment/air/air pollution.asp Kleinman, T 2000, The health effects of air pollution on children, South Coast Air Quality Management District, viewed 27th August 2000 http://www.aqmd.gov/forstudents/health effects on children.htm#WhatCanBeDone Word count: 637

Changing Issues in Human Resource Management (HRM)

Changing Issues in Human Resource Management (HRM) Human Resource Management (HRM) is a process of bringing people and organizations together so that the goals of each are met. It is that part of the management process which is concerned with the management of human resources in an organization. It tries to secure the best from people by winning their wholehearted cooperation. In short, it may be defined as the art of procuring, developing and maintaining competent workforce to achieve the goals of an organization in an effective and efficient manner. Todays organizations are facing challenges upon following levels: Environmental Challenges Organizational Challenges Individual Challenges Environmental Challenges Most organizations face external contexts that are complex, dynamic and increasingly global. This makes the context increasingly difficult to interpret. To cope with often incomplete and ambiguous contextual data, and to increase their understanding of the general external context, organizations engage in a process called external environmental analysis. All managers, including HR managers, need to be aware of the importance of scanning the external context in a systematic way. A number of models exist that can help managers in analysing the external environment. Such models provide a framework to identify external opportunities and threats. Opportunities arise when an organization can take advantage of conditions in its external environment to formulate and implement strategies that enable it to improve performance. Threats arise when conditions in the external environment endanger the integrity of the organizations activities. As shown in Exhibit 1 an organizations external environment has two major parts: Macroenvironment Industry The macro environment is composed of social, economic, political and technological elements in the broader society that can influence an industry and the organizations within it. The industry environment is the set of factors that directly influences an organization and its actions and responses. Managers have to analyse competitive forces in an industrys environment in order to identify the opportunities and threats confronting an organization. Environmental challenges refer to forces external to the firm that are largely beyond managements control but influence organizational performance. The important environmental challenges today are: Globalization, Economy Work force diversity, Technology Evolving work and family roles, Skill shortages and the rise of the service sector Each of these are discussed in the subsequent section Globalization Globalization is not a recent phenomenon. Some analysts have argued that the world economy was just a globalized 100 years ago as it is today. Yet the term is used since the 1980s, reflecting technological advances that have made it easier and quicker to complete international transactions, both trade and financial flows. The most striking aspect of this has been the integration of financial markets made possible by modern electronic communication. integration of business activities across geographical and organizational boundaries. The capacity to treat the world as one market whileà ¢Ã¢â€š ¬Ã‚ ¦dealing with many culturally diverse merchants. the process by which markets expands to include competitors for customers and productive inputs without regard to national boundaries. doing business with a worldwide focusà ¢Ã¢â€š ¬Ã‚ ¦ rather than doing business in an international market with the focus from a home-country viewpoint. Many companies are already being compelled to think globally, something that doesnt come easily to firms long accustomed to doing business in a large and expanding domestic market with minimal foreign competition. Weak response to international competition may be resulting in upwards layoffs in every year. Human resources can play a critical role in a businesss ability to compete head-to-head with foreign producers. The implications of a global economy on human resource management are many. Globalization has increased the importance of HRM in organization. It has led to the development of many new areas of HR activity such as; the transfer of work to different geographical locations, either to outsourced providers or on a global in-sourcing basis; the e-enablement of many HR process; greater sophistication in the HR information technology, new structures for international HR functions; greater competition for talented staff at all levels of organization. In particular, there has been a very strong marketing, corporate communication and IT influence on the HR function. The HR function is realigning itself in response to this process of cross-function globalization (building new alliances with these functions) creating new activity streams and new roles and skills required of the HR function (Sparrow, Brewster and Harris, 2004). Economy Several changes in the economy have important implications for human resource management, these include the changing structure of the economy, the development of e-business, and more growth in professional and service occupations. Growth in these occupations means that skill demands for jobs have changed, with knowledge becoming more valuable. Not only have skill demands changed, but remaining competitive in a global economy requires demanding work hours and changes in traditional employment patterns. The creation of new jobs, aging employees leaving the workforce, slow population growth, and a lack of employees who have the skills needed to perform the jobs in greatest demand means that demand for employees will exceed supply. This has created a war for talent that has increased the attention companies pay to attracting and retaining human resources. Technology The world has never before seen such rapid technological changes as are presently occurring in the computer and telecommunications industries. One estimate is that technological change is occurring so rapidly that individuals may have to change their entire skills three or four times in their career. The advances being made, affect every area of a business including human resource management. Workforce Diversity According to Thomas (1992), dimensions of workforce diversity include, but are not limited to: age, ethnicity, ancestry, gender, physical abilities/qualities, race, sexual orientation, educational background, geographic location, income, marital status, military experience, religious beliefs, parental status, and work experience. Many companies are now realizing the advantages of a diverse workplace. As more and more companies are going global in their market expansions either physically or virtually (for example, E-commerce-related companies), there is a necessity to employ diverse talents to understand the various niches of the market. For example, when China was opening up its markets and exporting their products globally in the late 1980s, the Chinese companies (such as Chinas electronic giants such as Haier) were seeking the marketing expertise of Singaporeans. This is because Singapores marketing talents were able to understand the local China markets relatively well (almost 75% of Singaporeans are of Chinese descent) and as well as being attuned to the markets in the West due to Singapores open economic policies and English language abilities. (Toh, R, 1993) With this trend in place, a HR Manager must be able to organize the pool of diverse talents strategically for the organization. He/She must consider how a diverse workforce can enable the company to attain new markets and other organizational goals in order to harness the full potential of workplace diversity. Evolving Work and Family Roles The proportion of dual-career families, in which both wife and husband (or both members of a couple) work, is increasing every year. Unfortunately, women face the double burden of working at home and on the job, devoting 42 hours per week on average to the office and an additional 30 hours at home to children. This compares to 43 hours spent working in the office and only 12 hours at home for men. More and more companies are introducing family-friendly programs that give them a competitive advantage in the labor market. These programs are HR policies that companies use to hire and retain the best-qualified employees, male or female, and they are very likely to payoff. For instance, among the well known organizations / firms, half of all recruits are women, but only 5% of senior management are women. Major talent is being wasted as many women drop out after lengthy training because they have decided that the demanding 10- to 12-year management track requires a total sacrifice of famil y life. These firms have started to change their policies and are already seeing gains as a result. Different companies have recently begun offering child-care services as well to facilitate women workers as well as are introducing alternative scheduling to allow employees some flexibility in their work hours. Skill Shortages and the Rise of the Service Sector Expansion of service-sector employment is linked to a number of factors, including changes in consumer tastes and preferences, legal and regulatory changes, advances in science and technology that have eliminated many manufacturing jobs, and changes in the way businesses are organized and managed. Service, technical, and managerial positions that require college degrees will make up half of all manufacturing and service jobs. Unfortunately, most available workers will be too unskilled to fill those jobs. Even now, many companies complain that the supply of skilled labor is dwindling and that they must provide their employees with basic training to make up for the shortcomings of the public education system. To rectify these shortcomings, companies currently spend large amount year on a wide variety of training programs. ii. Organizational Challenges Organizational challenges refer to concerns that are internal to the firm. However, they are often a byproduct of environmental forces because no firm operates in a vacuum. Still, managers can usually exert much more control over organizational challenges than over environmental challenges. Effective managers spot organizational issues and deal with them before they become major problems. Only managers who are well informed about important HR issues and organizational challenges can do this. These challenges include the need for a competitive position and flexibility, the problems of downsizing and organizational restructuring, the use of self-managed work teams, the need to create a strong organizational culture, the role of technology, and the rise of outsourcing. An organization will outperform its competitors if it effectively utilizes its work forces unique combination of skills and abilities to exploit environmental opportunities and neutralize threats. HR policies can influence an organizations competitive position by a) Controlling costs, b) Improving quality, c) Creating distinctive capabilities and d) Restructuring a) Controlling costs One way for a firm to gain a competitive advantage is to maintain low costs and a strong cash flow. A compensation system that uses innovative reward strategies to control labor costs can help the organization grow. A well-designed compensation system rewards employees for behaviors that benefit the company. Other factors besides compensation policies can enhance a firms competitiveness by keeping labor costs under control. These include: better employee selection so that workers are more likely to stay with the company and to perform better while they are there, training employees to make them more efficient and productive; attaining harmonious labor relations; effectively managing health and safety issues in the workplace and structuring work to reduce the time and resources needed to design, produce, and deliver products or services b) Improving quality. The second way to gain a competitive advantage is to engage in continuous quality improvement. Many companies are implementing total quality management (TQM) initiatives, which are programs designed to improve the quality of all the processes that lead to a final product or service. In a TQM program, every aspect of the organization is oriented toward providing a quality product or service. c) Creating Distinctive Capabilities The third way to gain a competitive advantage is to utilize people with distinctive capabilities to create unsurpassed competence in a particular area (for example, 3Ms competence in adhesives, and Xeroxs dominance of the photocopier market). d) Restructuring A number of firms are changing the way the functions are performed. The past two decades have witnessed a dramatic transformation in how firms are structured. Tall organizations that had many management levels are becoming flatter as companies reduce the number of people between the chief executive officer (CEO) and the lowest-ranking production employee in an effort to become more competitive. This transformation has had enormous implications for the effective utilization of human resources. Since the late 1980s, many companies have instituted massive layoffs of middle managers, whose traditional role of planning, organizing, implementing, and controlling has come to be equated with the kind of cumbersome bureaucracy that prevents businesses from responding to market forces. It is estimated that two thirds of the jobs eliminated in the 1990s were supervisory/middle management jobs. New relationships among firms are also fostering hybrid organizational structures and the blending of firms with diverse histories and labor forces. Mergers and acquisitions, in which formerly independent organizations come together as a single entity, represent two important sources of restructuring. A newer and rapidly growing form of inter organizational bonding comes in the form of joint ventures, alliances, and collaborations among firms that remain independent, yet work together on specific products to spread costs and risks. To be successful, organizational restructuring requires effective management of human resources. For instance, flattening the organization requires careful examination of staffing demands, workflows, communication channels, training needs, and so on. Likewise, mergers and other forms of inter organizational relations require the successful blending of dissimilar organizational structures, management practices, technical expertise, and so forth iii. Individual Challenges Human resource issues at the individual level address the decisions most pertinent to specific employees. These individual challenges almost always reflect what is happening in the larger organization. For instance, technology affects individual productivity; it also has ethical ramifications in terms of how information is used to make HR decisions (for example, use of credit or medical history data to decide whom to hire). How the company treats its individual employees is also likely to affect the organizational challenges we discussed earlier. For example, if many key employees leave the firm to join competitors, the organizations competitive position is likely to be affected. In other words, there is a two-way relationship between organizational and individual challenges. This is unlike the relationship between environmental and organizational challenges, in which the relationship goes only one way few organizations can have much impact on the environment. The most important indi vidual challenges today involve, productivity, empowerment, brain drain, job security and matching people and organizations. Productivity Productivity is a measure of how much value individual employees add to the goods or services that the organization produces. The greater the output per individual, the higher the organizations productivity. Two important factors that affect individual productivity are ability and motivation. Employee ability, competence in performing a job, can be improved through a hiring and placement process that selects the best individuals for the job. It can also be improved through training and career development programs designed to sharpen employees skills and prepare them for additional responsibilities. Motivation refers to a persons desire to do the best possible job or to exert the maximum effort to perform assigned tasks. Motivation energizes, directs, and sustains human behavior. A growing number of companies recognize that employees are more likely to choose a firm and stay there if they believe that it offers a high quality of work life (QWL). Empowerment In recent years many firms have reduced employee dependence on superiors and placed more emphasis on individual control over (and responsibility for) the work that needs to be done. This process has been labeled empowerment because it transfers direction from an external source (normally the immediate supervisor) to an internal source (the individuals own desire to do well). In essence, the process of empowerment entails providing workers with the skills and authority to make decisions that would traditionally be made by managers. The goal of empowerment is an organization consisting of enthusiastic, committed people who perform their work ably because they believe in it and enjoys doing it (internal control). This situation is in stark contrast to an organization that gets people to work as an act of compliance to avoid punishment (for example, being fired) or to qualify for a paycheck (external control). Work Time Flextime the practice of permitting employees to choose, with certain limitations, their own working hours. Compressed Workweek-any arrangement of work hours that permits employees to fulfill their work obligation in fewer days than the typical five-day workweek. This approach adds many highly qualified individuals to the labor market by permitting both employment and family needs to be addressed. Workplace flexibility is expected to be on the rise as the future workplace, the virtual office is characterized by creative and flexible work arrangements. As more employees work off-site-up to two thirds of an organization in the 21st century there will be an increase in emphasis on performance and results as opposed to the number of hours worked. In addition, off-site employees can expect to attend fewer meetings. Specified work will become much more collaborative and management will spend nearly all its time managing cross-functional work teams who enjoy a lot of autonomy Quality of Work Life (QWL) High quality of work life is related to job satisfaction, which in turn is a strong predictor of absenteeism and turnover. A firms investments in improving the quality of work life also payoff in the form of better customer service. High employment rate, low inflation and Steady economic growth provide opportunity and rising living standards. Technological advance has enabled the worlds population to grow with improved living standards for most. Brain Drain With organizational success more and more dependent on knowledge held by specific employees, companies are becoming more susceptible to brain drain-the loss of intellectual property that results when competitors lure away key employees. High-Tec firms are particularly vulnerable to this problem. Such important industries as semiconductors and electronics suffer from high employee turnover as key employees, inspired by the potential for huge profits, leave established firms to start their own businesses. This brain drain can negatively affect innovation and cause major delays in the introduction of new products. To make matters worse, departing employees, particularly those in upper management, can wreak considerable havoc by taking other talent with them when they leave. To combat the problem of defection to competitors, some firms are crafting elaborate ant defection devices. For example, Compaq computer has introduced a policy that revokes bonuses and other benefits to key executiv es if they take other employees with them when they quit. Micron Technology staggers key employees bonuses; they lose un-awarded portions when they leave. Matching People and Organizations HR strategies contribute to firm performance most when the firm uses these strategies to attract and retain the type of employee who best fits the firms culture and overall business objectives. For example, one study showed that the competencies and personality characteristics of top executives could hamper or improve firm performance, depending on what the firms business strategies are. Fast-growth firms perform better with managers who have a strong marketing and sales background, who are willing to take risks, and who have a high tolerance for ambiguity. However, these managerial traits actually reduce the performance of mature firms that have an established product and are more interested in maintaining (rather than expanding) their market share. Other research has shown that small high-tech firms benefit by hiring employees who are willing to work in an atmosphere of high uncertainty, low pay, and rapid change in exchange for greater intrinsic satisfaction and the financial oppo rtunities associated with a risky but potentially very lucrative product launch CHALLENGES FOR HUMAN RESOURCE MANAGERS Issues facing HR are expected to change dramatically in the next decades. HR programs and the HR function have increased pressure to relate to the business strategy and show a return on investment. Customer focus needs to be included in all HRM practices. New technology combined with economic uncertainty will mean that administrative and transactional HR activities will be delivered via technology creating less need for HR professionals to provide these activities. Thus, HR professionals must play special roles in dealing with these changes and must develop specific competencies to support these roles. Employee Engagement Products and process alone cant help organizations to sustain loyal customers. They also need highly-motivated, dedicated and involved employees who are very passionate about their work and their organization; in short, they need engaged employees. But, nurturing engaged employees requires a lot of effort and skill on the part of HR managers and calls for a different HR philosophy in the organization. We need employee engagement to serve as a core competency of an organization that would provide sustainable competitive advantage. We know employee engagement towards their work, throw few test symptoms, i.e., feeling of creating value, having a direction to follow, an air of trust, creating engaged employees through top management endorsement, a work environment to cherish, innovative leadership and clear growth trajectories, one step up from commitment. Employee engagement is the new buzzword. A successful business is directly linked to the commitment of its employees. Employee engagement ensures the successful execution of any business strategy. Talent Management One of HRs most challenging jobs now involves managing talent. Much has changed in recent years to make this an increasingly critical area for HR. Among the issues that have made the talent management job more difficult are: frequent restructuring, a growing reliance on outside hiring, flatter organizations with fewer growth options, a tighter job market (at least in the long term), the aging workforce and the decline of clear career paths, as we mentioned above that it create a big challenge before the HR. In order to retain its most valuable stakeholders, an organization must find innovative ways to continually recruit its own employees. Retaining top quality talent is an enormous challenge facing corporations today and it is duty of HR to cope with it. In order to build effective retention and deployment strategies, companies must maintain visibility into and communication with their employees. An organizations capacity to hire, develop and retain talent is the most crucial business process as there is a definite correlation between intangible assets and market capitalization, according to the protagonists of talent management. It is due to these intrinsic intangible values that some companies are perceived as more valuable than others. Managing Virtual Human Resources Change in technology results in a change in the structure, design and environment of an organization Organizations today operate in a workspace, which is much more broadly defined, than it was earlier. Connectivity within and outside the organizations, creates a world of virtual organizations. A virtual company is usually a highly networked organization that extensively contracts out activities that were once performed in-house, allowing both speed and flexibility. The key to success in a virtual corporation is connectivity, i.e., the ability to network with a large number of independent companies. In essence, there will be a movement, a trend towards a decentralized model of HR. HR managers will have to accommodate employees in their virtual work locations and find ways to manage corporate culture, socialization and employee orientation. In order to obtain and maintain a competent workforce, they must act as organizational performance experts and shape employees behavior without face to face meetings. HR Issues and Cross Cultural Management Another expected change in HR is the Global Business concept world trade knew a major growth during the last years and there is forecasted as well the growth of international businesses, especially among small firms. Organization rely more and more organization HR specialists as the facilitators of work across borders and among different cultures. Therefore, they must be knowledgeable of other cultures, languages and business practices. They will be required to develop and manage an international workforce, maintain written and unwritten corporate polices for transportability to other cultures, keep top management informed of the costs of not paying attention to the transnational issues and provide their services to a variety of locations world wide. Organization must take into account cultural differences that shape managerial attitudes, when developing multinational management programs. For e.g., British managers value individual achievement and autonomy, whereas French managers appreciate competent supervision, fringe benefits, security and comfortable conditions, while Indian managers gives more importance of their culture and tradition. HR managers must therefore be familiar with and understand other cultural norms to promote organization diversity. An organization that recognizes and promotes cultural diversity will benefit because it will be employing the market that it serves. With increasing globalization and competition within the market, a diverse workforce is conducive to attracting and retaining a strong client base. While competing in an international market, employees from diverse national backgrounds provide language skills and understanding of other cultures. HR professionals will also be responsible for providing cultural sensitivity training for the organizations employees and for managers throughout the entire organization. (Czebter, Anamaria, 2002) Managing Issues of Work Life Balance in Organisations The challenge of work/life balance is rising to the top of many employers and employees consciousness. In a society filled with conflicting responsibilities and commitments, work/life balance has become a predominant issue in the workplace. Research by Parasuraman and Greenhaus (2002) documented that segments of the workforce may be subject to unique work/family pressures, yet often have few sources of support. The under-representation of these groups of individuals with potentially difficult types of work/family pressures represents a major gap in work/family research and employers understanding of their needs. Typically, studies have focused on employed men and women who are married or living with a partner or those with children. Omitted from research are single-earner mothers and fathers, single and childless employees with extensive responsibility for eldercare, blended families with children from both partners prior marriages, families with shared custody of children, and grand parents raising their grandchildren. In their highly acclaimed book, Work and FamilyAllies or Enemies, Friedman and Greenhaus (2000), two leaders in work/life balance, help us understand choices we make as employers and individuals regarding work and family. To handle work/life balance, Friedman and Greenhaus emphasize that working adults learn to build networks of support at home, at work, and in the community. Conflict between work and family has real consequences and significantly affects quality of family life and career attainment of both men and women. With the growing diversity of family structures represented in the workforce in the new millennium, it is important that human resource professionals better understand the interface of work and family relationships and the resulting impact in the workplace. Human Resource professionals seeking innovative ways to augment their organizations competitive advantage in the marketplace may find that work/life balance challenges offer a win-win solution.

The Epic Poem, Beowulf - Is Beowulf History or Myth? :: Epic of Beowulf Essay

Is Beowulf History or Myth?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Many of the characters and episodes and material artifacts mentioned poetically in Beowulf are likewise presented to us from archaeological sources and from various written sources, especially Scandinavian records, thus adding credibility to the historicity of the poem. But it is obvious that Beowulf, Grendel and the Dragon clearly belong to the classification of â€Å"myth.†    In his essay â€Å"The Digressions in Beowulf† David Wright says:    Another effect of what are called the ‘historical elements’ in Beowulf – the subsidiary stories of the Danes and the Geats – is to give the poem greater depth and verisimilitude. Hrothgar, the Danish king, is a ‘historical character, and the site of his palace of Heorot has been identified with the village of Leire on the island of Seeland in Denmark. The Geat king Hygelac really existed, and his unlucky expedition against the Franks, referred to several times in the poem, is mentioned by Gregory of Tours in the Historia Francorum and has been given the approximate date of AD521 (127).    Does the above not establish in our minds an historically sound footing for the poem? â€Å"I suggested in an earlier paper that the Beowulf poet’s incentive for composing an epic about sixth-century Scyldings may have had something to do with the fact that, by the 890’s at least, Heremod, Scyld, Healfdene, and the rest, were taken to be the common ancestors both of the Anglo-Saxon royal family and of the ninth-century Danish immigrants, the Scaldingi† (Frank 60). Is not universal acceptance as truth in fact not a proof that the geneologies of the work are factual? With the exception of the hero, this literary scholar seems to agree: â€Å"He [Beowulf] appears unknown outside the poem, while virtually every other character is found in early legends† (Chickering 252). Consider the following royal burial of the Danish king, and how unrealistic it appears:    Scyld then departed  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   at the appointed time, still very strong,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   into the keeping of the Lord†¦. They laid down the king  Ã‚  Ã‚  Ã‚  Ã‚   they had dearly loved, their tall ring-giver,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   in the center of the ship, the mighty by the mast.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Great treasure was there, bright gold and silver,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   gems from far lands (26-37)    But we know from archaeological evidence that the royal and aristocratic milieu of Beowulf with its lavish burials and gold-adorned armor â€Å"can no longer be dismissed as poetic exaggeration or folk memories of an age of gold before the Anglo-Saxons came to England (Cramp 114).

America Needs a Motorcycle Helmet Law Essay -- Argumentative Persuasiv

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Millions of people all over the United States choose motorcycles over automobiles for the thrill, speed, and high performance capabilities. On the other hand, motorcycles are not at all the safest way of transportation. Motorcycles do not provide the passenger with the outer protection that cars provide, therefore, when one crashes, the results are usually much more serious. Injuries to the head are responsible for 76% of fatalities when dealing with motorcycle crashes many of which could have been prevented had the rider been wearing a helmet. For this reason, many states have adopted the motorcycle helmet law. The law states that every passengers must wear a helmet at all times when riding on a motorcycle. This law has created a great deal of controversy. One side supports the law, believing that it protects motorcyclists from danger and saves the economy a great deal of money. The other side argues that the law is unconstitutional and it violates our right to f reedom. However, statistics show overwhelming support in favor of the motorcycle helmet law. Although wearing helmets cannot prevent motorcycle crashes, they can greatly reduce the number of deaths caused by head injury as well as lowering taxes, insurance rates, and health care costs. Therefore, the helmet law should be put into effect in every state across the United States.   Ã‚  Ã‚  Ã‚  Ã‚  Helmets drastically reduce the tremendous number of deaths caused by head injuries as well as reducing the severity of any ...

Compare and Contrast ‘The Chimney Sweeper from Songs of Innocence and Experience’ Essay

Even though, a hundred and seventy nine years later, lying in his grave, William Blake is still one of the best influences in poetry and even daily life today. Blake’s work, unrecognised during his lifetime, but now is almost universally considered that of a genius. Northrop Frye, who undertook a study of Blake’s entire opus, ‘What is in proportion to its merits the least read body of poetry in the English Language.’ Blake was born into a middle class family in 1757. The bible, being one of the most worshipped yet most feared artefacts in Blake’s time, was his biggest influence in his work, and was to be his biggest influence until the day he died. As Blake matured into a budding poet, artist and engraver, his parents were with him every step of the way. In 1782, Blake married Catherine Boucher, a girl he respected, loved, needed and most importantly, shared a passion in his work. Blake abhorred slavery with a passion, he also believed strongly in racial and sexual equality, but in Blake’s era, both racial and sexual equality was as good as impossible. ‘ As all men are alike tho’ infinitely various.’ [William Blake.] Blake believed that innocence and experience were the two contrary states of the human soul, and that true innocence was impossible without experience. The disastrous end to the French revolution caused Blake to lose faith in the goodness of mankind. As religious as Blake was, he believed there was some kind of bad side to religion; he believed that children lost their innocence through exploitation from a religious community that put dogma before mercy. In this essay I will explain why Blake believed that religion caused a corruption in the innocence of children and also I will compare both innocence and experience Chimney Sweeper poems and see how different they are to each other, and how similar they are in a different sense. ‘Songs of innocence’ contains poems written from the perspective of children or written about them, children being a key meaning of innocence. In ‘The Chimney Sweeper from Songs of Innocence’ the whole thing is basically a summary of Blake’s hates, Child Slavery, Death and the Dark Side of Religion. It also includes a lot of description of black imagery, black representing the soot. In stanza one, it tells us the story of when the child (who is telling us the poem) is brought into life, and sold off when he could barely cry, and brought up into a life full of poverty, and poor living. Blake ends the first stanza with a very harrowing way, ‘so your chimneys I sweep and in soot I sleep.’ This line is supposed to make readers feel tense, as if to think, these children must have had a hard life. In the second stanza, Blake describes a young boy in the name of Tom Dacre, about how he cried when he got his head shaved, his hair ‘curled like a lambs back.’ The fourth line, ‘† Hush, Tom! Never mind it, for when your head’s bare, you know that soot can no longer spoil your white hair.†Ã¢â‚¬Ëœ This gives out a sense of a childish like security, full of pure innocence, yet strong in emotion as the young narrator comforts little Tom. Toms white hair, that curled like a lambs back has some sort of message in it, lamb and white mean pure and innocent, maybe this is showing the innocence in these little children. In The third stanza, Tom goes to sleep and has a frightful dream that all of the chimney sweepers were lying in locked black coffins. This is telling us that Tom is scared; he feels locked up, he cannot show his inner self, and he wants out. The fact that his friends were in these coffins shows his fears, that he fears losing the only people he can love in his life. The coffins of Black could represent the fact that the whole poem, is about chimney sweepers, and the colour black is related to them. Black is also a colour of fear, death and evil, this represents the life in the times of chimney sweepers. In the fourth stanza, His dream takes a turn, and an angel opens all the locked black coffins with a golden key, and all the chimney sweepers are set free. They are able to cleanse themselves in the river and play in the bright sun. Dreams represent something; they represent messages and meanings, and even can become reality at some point later in life or even soon after the dream has occurred. This dream that this child had, is a message of power, but also comfort at the turning point, it is saying that it is all going to be okay, the bright key is telling us that tom wont be locked in this embrace for his life, and the brightness encourages warm and strength for him to keep going, ‘then down a green plain leaping, laughing as they run and wash in a river, and shine in the sun.’ this is showing that there will be good times in his reality. They are able to forget for a moment about their lives that are doomed with work and poverty. In the fifth stanza, it says still dreaming and playing among the clouds Tom is told by the angel that if he is good, God will always take care of him. Tom then awakes from the dream, and though his situation has not changed, tom does as he’s told to, and in his heart understands that everything happens for a reason. The nakedness of the children could represent vulnerability. In this poem, these children’s main source of TLC is God, god is their parents, their teacher and their love, after a dream Tom is confronted by the fact that God is his father and he no longer feels alone. Even though tom has been plunged into this chimney sweeping job he doesn’t want to do, he knows he has no choice, just to grin and bare it, and now he can do what the narrator did to him, comfort others in hard times and not neglect them in moments of tribulation, and he can say he actually understands how they feel. ‘The Chimney Sweeper from Songs of Experience.’ This poem clearly denounces the church, †where are thy father and mother, say? They have both gone up to the church to pray.’ This child’s parents have left this venerable little thing in the cold, crying, full of soot, wanting love. In stanza two, it describes this child as being happy, why happy? Because it feels free. ‘They clothed me in the clothes of death’ these clothes of death is the clothing of a chimney sweeper, that is the impact on this child, that’s what Blake is telling us, that being a chimney sweeper at such a young age, can kill. ‘And taught me to sing the notes of woe’ this could emphasize the lords prayer, or some form of holy/religious prayer or hymn. The fact that this innocence is pursued by this experience, because of all this religion, compared to ‘The Chimney Sweeper from Songs of Innocence’ this religion is black, its incontinent, as if its worshipping the devil instead of god. In the last stanza, it pieces the whole poem together, the narrator is saying that ‘because I am happy and dance and sing, they think they have done me no injury’ he is telling us that he dances and sings to keep himself occupied from thinking of bad things, like the fact that this job he is in is so bad and he has no freedom at all, only the freedom to dance and sing, but it gives people the wrong impression, as if he is happy in this job. ‘And are gone to praise God and his priest and king, who make up a heaven of our misery’ this last catching sentence is implying that they have gone to church, free of these children they gave birth to, and are rejoicing in their names, the king who is supposed to look after his society, is doing nothing, the children’s parents, who should be there for their children, are praying to god, thinking their children are fine in their jobs, and what this poem is implying, unlike ‘The Chimney Sweeper from Songs of Innocence’ that god is enjoying their pain and misery. Even the churches don’t care about these children. Blake scorns not only these children’s parents, but god also, god is the guardian of children, and he’s supposed to look after them but actually, they collaborate with these wrong doings and slavery of children. I think both poems are completely different from one another in some ways, like the fact that the moral of these poems are the same, to give us a message that these children are in suffering. But they are completely different in the fact that ‘The Chimney Sweeper from Songs of Innocence’ is conveying God in a good light, it shows religion is a good thing, and it shows innocence in all these children, and this innocent childish like feeling is there when you read it, whereas, ‘The Chimney Sweeper from Songs of Experience’ conveys God and Religion, even the King and Parents, in an evil way, it makes us feel ashamed that someone as human as us can do that to a child, and it gives you a sense of experience, like a lamb, as innocent as that is, compared to a gun, how experienced is that? Also the illustration with the poem gives off this sense of evil, with all the black, and the expression of the chimney sweeper is sad, tied down, locked up inside.

Providing Feedback and Monitoring Student Progress Essay

Teacher feedback is the essential and probably the critical element of student learning. We frequently refer to teacher feedback as the effective instrument of instructional change. However, why do we always forget that teacher feedback is integrally linked to student motivation? In reality, teacher feedback is an effective tool that drives student motivation. Intrinsic and extrinsic motivation may substantially improve when teachers do not simply score and grade students, but provide students with objective feedback and inform them about the progress they make during the learning process. At this point, it is important to look at teacher feedback through a different prism: we will distance ourselves from the traditional instructional paradigm, but will use the â€Å"learning paradigm, when after gathering information on the students’ learning process, the teacher reflects and gives his (her) views on what he (she) has observed back to the students† (Kwong, 2001). From the viewpoint of extrinsic motivation, teacher feedback serves an effective external factor that motivates students to learn. From the viewpoint of intrinsic motivation, the inner student desire to learn is increased when student needs are recognized, evaluated, and satisfied through teacher feedback. At least three different types of teacher feedback can be used to enhance student motivation in learning; these include informative feedback, grades, and task involvement. The concept of task involvement id described as â€Å"the concern to develop or demonstrate (primarily to oneself) high ability. It follows that when we are task-involved, we will attempt to learn if we see an opportunity to do so and, when doing so, will feel we are doing what we want to do† (Salili & Maehr, 1986). Task-involvement implies active and constant interaction between the teacher and student, where students feel responsibility for the learning outcomes, and where this responsibility increases student intrinsic motivation. If properly utilized, grades may also turn into effective force driving student motivation. Very often, grading is referred to as the instrument that negatively impacts students’ desire to learn (Salili & Maehr, 1986); that is why grading should be combined with informative teacher feedback. It is important that teachers do not use grades as a reward, but rather promote grades as the instrument reflecting student progress. Informative feedback may also be used separately, to inform students about their learning achievements, to inform students about additional learning opportunities and incentives, and to guarantee that students are able to use these opportunities and incentives to improve their achievements in learning. The concept of teacher feedback should be re-considered through a new â€Å"non-instructional prism†. The time has come to realize that objective teacher feedback combined with recognition and respect to students is a cost-effective factor driving student motivation at all stages of the learning process. Teacher feedback should be positive and objective. Teacher feedback should form the basis of continuous strategy, where students and teachers interact on equal terms, and all students have equal chances to succeed in learning.

Goal Setting Worksheet Essay

1.Describe one academic goal that you have created using the SMART criteria. How do SMART criteria contribute to your academic goals? One goal I have created is to continue to attain the highest points possible each week in college. SMART criteria contribute to my academic goal by helping me identify what I need to focus on to complete this goal. By concentrating on how to set my goal to the guidelines of SMART (Specific, Measureable, Attainable, Realist, and Timely) I am able to set reasonable steps to complete this goal within the timeframe specified. 2.Describe one professional/career goal you have created using the SMART criteria and Career Plan Building Activities results. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? Using the SMART criteria I have set a goal to research jobs I am interested in pertaining to the IT field and find out which certifications I will need on top of my degree to help me attain that edge over other prospective candidates. The results from my Career Interest Profiler and Career Plan Building Activity on Competencies reaffirmed my choices on the career I have chosen. As the other career fields I have been interested in were also on the profiler I feel like I am in connection with my competencies and am pursuing a career that I will not only excel at, but be happy with. 3.Describe the stress and time-management strategies you have learned this week that will help you achieve your goals. Of the stress and time management strategies I have learned this week I feel that overcoming procrastination will aid me the most. There are times when the list of things I need to accomplish by the end of the week seems quite daunting, and sometimes I feel procrastinating tendencies. The ultimate cure for this is for me to stop making excuses and accomplish my tasks at hand. Another helpful strategy for me will be utilizing a planner. With all of the time consuming tasks that I will need to accomplish, having them allocated to time slots and dates on a planner will help keep me organized, ensure to not miss deadlines, and effectively de-stress me at the same time. 4.Describe how you will balance academic expectations and your personal and professional responsibilities. I will balance academic, personal, and professional responsibilities and expectations by creating a time chart and not overextending my abilities. I plan to assess each aspect of my life pertaining to academic, personal, and professional goals by effectively prioritizing each in its order of importance or necessity to me. By doing this I can then effectively plan my time to meet my perspective responsibilities as well as eliminate unnecessary stress. 5.How can understanding the importance of SMART criteria and your career interests and competencies help you move towards your career and academic goals? Understanding the importance of SMART criteria and my career interests and competencies can help me achieve my career and academic goals by allowing me to see which areas I am competent in and which areas I need to focus my time on to be more proficient in. Knowing where your weaknesses are is the first step to improving on them and advancing in your career or academic goals. By utilizing SMART criteria I can set realistic and obtainable goals for myself, effectively not setting myself up for failure. If I am able to set a goal to be specific, measurable, attainable, realistic, and timely I am sure to succeed at not only completing them successfully, but completing goals within a reasonable amount of time as well.

Exceptional Butterfly Essays - Lepidoptera, Animal Flight

Exceptional Butterfly Essays - Lepidoptera, Animal Flight Exceptional Butterfly April McNabb Townsend September 19, 2000 An Exceptional Butterfly The grass was covered with delicate, colorful flowers and the meadows were never-ending. Each natural object was carefully placed as if Mother Nature had a specific place in mind. The warming sun shined brightly on the beautiful green grass. The hills, with their perfectly rounded tops were very distant but still visible to the naked eye. The flowers of exotic colors, insects chirping to many different tunes, and the smell of fresh rain in the springtime filled the air. Observing the insects was enlightening and enjoyable, especially the butterflies. In the meadow, many grasshoppers chirped piercingly, but the insect that stood out the most was a butterfly. She was shades of canary yellow, lavender, orange, and green. Seeing an insect quite like this marvelous one was rare. The colors were exquisite, brightly distinctive yet soothing to gaze upon. Her shape was elegant; it was Mother Natures hand crafted work. The wings were defined just perfectly to let the tiny butterfly flutter about, enjoying natures indefinite beauty. Her long, pointed antennas seemed to move about continuously in a circular pattern, as if the two were trying to contact another creature. Her body, elongated and a dismal shade of black, was ribbed and rigid, protecting itself from sudden attackers. Her wings were soft, almost like a delicate, sensual feather. The butterfly left the flower to go explore the rest of natures home. She ascended at a high pace, wings flapping together like a heartbeat amplified one hundred times. She flew about, gliding to the left and then to the right. Her pattern was offbeat and when the wind blew it threw her even more in different directions. Trying to find another favorable place to rest, she hurried to find a flower before the wind blew her down again. Moments had passed and the butterfly found a soft spot of grass instead of a tiny flower. Now the job was done. She had successfully beat the wind and found a resting spot; the antennas twirled and the wings flapped. A curious butterfly catcher noticed the extravagant colors on the butterfly and tiptoed toward it. Net in hand, the catcher swooped to capture the delicate creature but missed. The insect was now in flight once again, scurrying to escape the human. She flew a great distance, treading against the wind to anywhere but near the catcher. She found a large daisy to cling her tiny body upon. She rested there for a long while, and one could swear that the two became one. The butterfly catcher was so astounded by the colorful, exotic creature that he tried once more to catch it. This time, he crept a little more quietly and swooshed his net right upon the little insect. The butterfly scrambled to the top of the holey net, frantically trying to find a passageway out. There was no escape. The butterfly was stuck The catcher placed the butterfly inside a huge cylinder shaped jar and observed it for a moment. The butterfly was desperate for the fresh springtime air she had minutes before sensed. After observing her for a while, the catcher surprisingly set the butterfly free, back into the meadows. The butterfly flew out of the jar quickly, not stopping to rest this time. She flew and she flew, until finally the catcher could not see her anymore. Her wings fluttered once more off into natures beauty.

Free Essays on Intellectual Truth

For this particular text, I don't suggest you read it online. In fact I recommend that you print it out (which explains the mundane colours) and read it slowly. Devouring every word. If I have misused the English language, I apologize. If I have overlooked brevity and droned on instead, please forgive me. In any case, I present: The Intellectual Truth 1) The Theory of Evolution versus The Fact of Creation. Although, evolution is now classified as biology; a scientific study, I still conceive the theory of evolution as purely philosophy. Charles Darwin is no more a biologist than he is a philosopher. I am urged to remind you that the phrase is, ‘the theory of evolution.’ There is no Law of Evolution and there are Laws of Motion and there is no Darwinian Law as there are Newtonian Laws. Time and time again, along the years it seems science and the Laws, not theories but Laws of Mathematical Probability have disproved Darwin’s published thoughts concerning the origin of complex life on Earth. It has been brought to our attention that Charles Darwin had doubts about his own work, however he died believing his theory. "As by this theory, innumerable transitional forms must have existed. Why do we not find them imbedded in the crust of the earth? Why is nature not in confusion instead of being as we see them; well defined species?" asked the great man himself, perhaps as a rhetorical question as he did not recant his theory. The answer, as the website ishipress.com/creation.htm wrote is easy enough to be answered by any kindergartener, â€Å"Genesis 1:1 In the beginning God created the heaven and the earth.† However, Christian though he was he chose to publish a possibility that could not be ruled out, at least, at that time. Science has advanced too much along the centuries to still grasp on to the philosophy of old that they used to call science. Mathematics proves that not only is it impossible for a SINGLE organism... Free Essays on Intellectual Truth Free Essays on Intellectual Truth For this particular text, I don't suggest you read it online. In fact I recommend that you print it out (which explains the mundane colours) and read it slowly. Devouring every word. If I have misused the English language, I apologize. If I have overlooked brevity and droned on instead, please forgive me. In any case, I present: The Intellectual Truth 1) The Theory of Evolution versus The Fact of Creation. Although, evolution is now classified as biology; a scientific study, I still conceive the theory of evolution as purely philosophy. Charles Darwin is no more a biologist than he is a philosopher. I am urged to remind you that the phrase is, ‘the theory of evolution.’ There is no Law of Evolution and there are Laws of Motion and there is no Darwinian Law as there are Newtonian Laws. Time and time again, along the years it seems science and the Laws, not theories but Laws of Mathematical Probability have disproved Darwin’s published thoughts concerning the origin of complex life on Earth. It has been brought to our attention that Charles Darwin had doubts about his own work, however he died believing his theory. "As by this theory, innumerable transitional forms must have existed. Why do we not find them imbedded in the crust of the earth? Why is nature not in confusion instead of being as we see them; well defined species?" asked the great man himself, perhaps as a rhetorical question as he did not recant his theory. The answer, as the website ishipress.com/creation.htm wrote is easy enough to be answered by any kindergartener, â€Å"Genesis 1:1 In the beginning God created the heaven and the earth.† However, Christian though he was he chose to publish a possibility that could not be ruled out, at least, at that time. Science has advanced too much along the centuries to still grasp on to the philosophy of old that they used to call science. Mathematics proves that not only is it impossible for a SINGLE organism...

Joseph Stalin essays

Joseph Stalin essays When most people see or hear the name Joseph Stalin, they most commonly associate it with a violent and ruthless political leader of the Soviet Union who managed to send more Russians to their deaths than Hitler did Jews. Aside from this fact, most individuals know very little about Joseph Stalin and his rule over the Soviet Union. As surprising as it may (or may not) be, Stalin did much more than killing during his reign. In a matter of years he was able to transform Russia from a struggling nation into a world super-power. Despite Stalin's infamous reputation as a mass murderer and a fearful ruler, his economic and political achievements in Russia have made him one of the best socialist communist rulers of the 20th century. Joseph Stalin was born Joseph Vissarionovich Dzhugashvili on Dec 21st 1879 in Gori, Georgia of the Soviet Union to Vissarion (Beso) and Ekaterina Dzhugashvili. His parents were peasants who made little money. Joseph was routinely beat by his father in order to be "taught lessons" (this practice was not uncommon at this time). Joseph's father, Vissarion, abandoned the family and left for Tiflis. Joseph was enrolled in the Gori seminary at the age of eleven by his mother where he studied Russian Orthodox Christianity until he was nearly twenty years of age. Joseph involved himself in the socialist movement while enrolled in seminary school. Joseph spent a decade working in the political underground and constantly faced arrest and exile to Siberia. In 1912 he was elected to the Central Committee of Vladimir Lenin's ( first leader of Soviet Union) Bolshevik party. In 1913 he took on the surname Stalin after adapting it from the nickname "Stal", meaning "man of steel". After holding several high level administrative positions within the Soviet Union, he was elected to the office of General Secretary of the Communist Party. Stalin eventually built this position up as the most powerful position in the county, which p...

Learn How to Conjugate Monter (to Climb) in French

Learn How to Conjugate Monter (to Climb) in French A very useful verb, the French  monter  means to climb or to go up. You can imagine how many times youll use it, which is why its important to study how to conjugate it so you can say I climbed or he is climbing in French. This lesson will show you how to do just that. Its also important that you do not confuse  monter with  montrer  (to  show). That one  r  can make a big difference in the meaning of your sentence. The Basic Conjugations of  Monter In French, the conjugations of verbs are more complicated than they are in English. While we can use -ing  for the present tense and -ed  for most past tense uses, French requires a different form of the verb for every subject pronoun within each tense. While that does give you five more words to learn for each of the present, future, and imperfect past tenses, they are easier if youve studied similar words. Thats because  monter  is  a  regular -er verb, meaning it uses the same infinitive ending as the majority of French verbs. With each new one you learn, it becomes a little easier to memorize those youre not familiar with. To study the conjugations of  monter, use the chart to match the subject pronoun with the tense of your sentence. This will indicate which ending is added to the verbs stem (or radical),  mont-. For example, I am climbing is  je monte  and we went up is  nous montions. While that seems simple enough, youll definitely want to practice these conjugations in context. Luckily, there are many common  expressions with  monter  for you to use. Present Future Imperfect je monte monterai montais tu montes monteras montais il monte montera montait nous montons monterons montions vous montez monterez montiez ils montent monteront montaient The Present Participle of Monter The  present participle  of  monter  is  montant. Youll notice that this was formed by adding -ant  to the verb stem, another rule that applies to almost every regular -er  verb. Monter  in the Compound Past Tense For the past tense, the  passà © composà ©Ã‚  is an alternative to the imperfect. This is a compound conjugation, so you will need the  auxiliary verb  Ãƒ ªtre  as well as the  past participle  montà ©. The phrase comes together quite easily. Begin by conjugating  Ãƒ ªtre  into the present tense appropriate to the subject, then allow the past participle to indicate that someone has already climbed. For example, I climbed is  je suis montà ©Ã‚  and we climbed is  nous sommes montà ©. More Simple Conjugations of Monter There will be times when you may need to question whether the act of climbing took place or not. For those occasions, you can use the subjunctive. Similarly, if someone will climb only  if  something else happens, the conditional can be used. Though you might not need either the passà © simple  or  imperfect subjunctive, these are good to know. However, theyre used only on occasion, so they do not need to be a priority. Subjunctive Conditional Pass Simple Imperfect Subjunctive je monte monterais montai montasse tu montes monterais montas montasses il monte monterait monta montt nous montions monterions montmes montassions vous montiez monteriez monttes montassiez ils montent monteraient montrent montassent For direct commands and other short sentences, you can skip the subject pronoun and use  the imperative  form  of  monter. Simplify it to  monte  rather than the more formal  tu monte. Imperative (tu) monte (nous) montons (vous) montez

Global Management Report Assignment Example | Topics and Well Written Essays - 1250 words

Global Management Report - Assignment Example The company uses the number to strategize on long-term sustainable growth. The annual report of 2014 indicated a 4.3% market share above top competitors such as Kantar Grocery Market (Johnlewispartnership.co.uk, 2015). Operating margin is measured in percentage and often expressed as a part of the revenue (Marr, 2012). John Lewis uses operating margin to measure or indicate its overall profitability. The company uses the data to evaluate the pricing strategy and operating efficiency. The company generated an operating margin of 5.2% in 2014 due to pension operating and restructuring costs. John Lewis uses this measure to know the amount of profit left after cost and expense deductions are made. The deductions must be made before partnership bonus, tax and exceptional item. The company knows its trading strength when it utilizes profit before partnership bonus, tax and exceptional item. John Lewis struggled with increased pension cost in 2014 and generated $375.9M. Group profit margin is a percentage of revenue and is expressed through profit before partnership bonus, tax and exceptional item (Marr, 2012). John Lewis uses group profit margin measure to know how its profitability is changing with different revenue levels. The company generated a group profit margin of 3.6% after exceptional item was included (Johnlewispartnership.co.uk, 2015). Measuring the amount of cash generated through group business operation is essential for John Lewis. John Lewis group uses cash flow from operations measures to ascertain if there is adequate positive cash flow to sustain its operation and indicate the need for external financing. The cash flow is generated from Group business operations. Normal pension contributions went high in 2014 and contributed to $784M cash flow. The figure was also attributed to low improvements in the company’s working capital. The company’s process of acquiring physical and intangible assets such as

Should Companies Allow Employees to Exercise on Work Time Coursework

Should Companies Allow Employees to Exercise on Work Time - Coursework Example Furthermore in a recent research, for workers who were more active physically, job burnout was less likely to develop into depression. In this research, the greatest benefits were attained by people who exercised hours weekly. High levels of energy, as well as daily health, are just among the benefits that originate from exercise. Weight loss is an unbelievable outcome that has happened from exercise for some individuals. Increasing physical activity has been proved to burn more calories, which assists in breaking a weight loss plateau (Scott, 2008). Physical activity has not just proved to reduce obdurate body fat, but also to lower blood pressure levels, cholesterol, as well as reduce the risks of diabetes and cancer (Hellmich, 2008). This enables an individual to live healthier and longer just with some exercise. According to Hellmich (2007), exercising can as well suppress appetite suppressant since it leaves an individual feeling less hungry. Some overweight individuals have been seen to have issues with cardiac problems in later life. Habitual exercise has proved to protect against illnesses linked with persistent low-grade systemic inflammation (Peterson & Pederson, 2005). Being overweight does not automatically mean one may not be in shape. It is in some individuals’ body nature to carry extra weight as indicated in most studies. One research showed that the exercise benefit was enjoyed despite the body mass and that being thinner does not always mean being fitter (Australian, 2007). One can have a look at a manual labor job of several athletes from boxing to football see overweight individuals that are in incredible shape. A number of types of exercise have proved not to assist in ridding away body fat. Moreover, exercise has even been associated to lower the level of stress as well as fire up a range of brain chemicals that might leave an individual feeling happier as well as more relaxed as compared to before she or he

Halecar and Mid Lans Automotive Two cultures merge Coursework - 1

Halecar and Mid Lans Automotive Two cultures merge - Coursework Example The first is that there is the need to bring together two potentially conflicting cultures and practices under one single corporate structure(Armstrong, 2012). The second issue includes adjusting the individual HR practices and systems in each of the organisations in order to eliminate errors and inefficiencies of the past(Armstrong & Taylor, 2014). The purpose of this paper is to critique the circumstances relating to the systems and practices of the two companies. This will be done on the context of historical practices and processes. From there, the paper will recommend a way forward in improving the HR system, organisational culture and other practices for the achievement of the corporate strategy of the newly formed car manufacturer – Mid Lancashire Automotive. The facts of the case brings to the fore, important pointers and issues that can be used to diagnose HR and Organisational Behaviour concerns. These issues can be used to streamline the structures of the new company, Mid Lancashire Automotive and give the blueprints for the creation of a new and a better entity that will achieve better results. The ultimate end is to develop a good HRM strategy that will operate within an appropriate Corporate Strategy to ensure efficiency and effectiveness that will lead to competitive advantage and ensure the survival of the new company in turbulent times. There are three main classes of issues that are of relevance to this analysis. First of all, there is a case of the issues inherent in HaleCars. Secondly, there are issues with Mid Lancs which come with unique implications for a new human resource management strategy. Finally, there are the conflicts that will arise as a result of trying to link up the two entities into one entity. The organisational culture of HaleCars is one that is built around the specialisation and focus of the firm because they only do a few cars at a given point in time and this kind of bespoke and extreme

Strategic Marketing Product Mix and New Product Development Strategies Essay

Strategic Marketing Product Mix and New Product Development Strategies - Essay Example The Pepsi Company already has a lot of products including business ties with Lipton Iced Tea, but that doesn't stop them from creating more new products. After the production of more than four hundred products you can't say that The Pepsi Company will stop creating new products or new drinks, that's not going to happen, not if they want to maintain to be the number one non-alcoholic beverage company in the world, not if their top competitors such as Coca Cola and Cadbury Schweppes are still around. (Hoover's.com) So, the idea of developing of another product is very much possible. And a creation of a new product, coffee for example, The Pepsi Company would like to create a new product line like coffee. This new product would require new machineries for the coffee beans and the skilled people in the coffee industry. With the development of a coffee brand of in the Pepsi Company, the organizational structure of the production division would be changed. For example the employees from ot her department that has the "know how" to operate the coffee machines would be "repositioned" into the coffee department. Therefore, this would create a great deal of transferees of department within the organizational structure. ... tion objectives of marketers to market the new Pepsi products, the use of internet, advertising campaign, sales promotion and sponsorship must be implemented as the IMC tools. The use of these IMC tools may help Pepsi Cola to communicate with the other target segment. For example, with the popularity of the Internet ever increasing, it has now become one of the most common ways of doing business: e-commerce. Through the Internet the Pepsi product will emerge quickly because Internet acts a shop window for many businesses today, this will also allow consumers to view the different features Pepsi products, its contents in terms of minerals and vitamins or purchase the product features and unique benefits online. In addition, the Internet can also be used as a marketing tool, in meaning on a purely promoting the products, which will aim to result in a more sales from other distribution channels. The rationale for choosing this channel is that Internet can help target consumers worldwide not only on the market and this could be a great opportunity to be develop and in order for consumer quickly recognized the product. Herein, the entire campaign element must be integrated in order to achieve the desirable marketing communication objectives. Consumer does not separate or divide advertising, sales promotion, sponsorship and internet as marketing communications techniques. They tend to receive the messages from various sources and buildup either favourable or unfavourable image of Pepsi products. As far as they are concerned, the source of the message is unimportant. What they will be concerned with is the content of the message and to what degree the brand promise is actually delivered (Fill & Yeshin, 2001). Basically, all campaign activities lead down to marketing